Online Network Marketers and MLM Target Market for Prospects

Intro

If you are like me when you got in your mlm business you were not taught about a target market. You were probably told to make a A list, which is the first thirty to fifty people you would want to work with in business. When you exhausted that list maybe you were told to make a B list. Which is code word for the biggest list you can make consisting of everyone you know in your cell phone, and on face book, etc. Perhaps you were also told to make an ongoing C list which is everyone new you meet. You were most likely told that making, and calling a big list to offer them your business opportunity would get you the best results. This may be true because of the law of averages, but this method also gets you lots of No's and or No shows to information meetings, and damaged relationships in the process.

For whatever reason some people act like its a cardinal sin to offer them an opportunity to make extra money. They get upset, and avoid you for trying to help them out. Now I do understand that a lot of people in our industry are very pushy, and sometimes sneaky when it comes to prospecting which gives us all a bad name. Perhaps those friends, and family we offered the opportunity to that started acting funny with us had a bad experience with mlm's in the past. However, I don't feel like they should treat us any different. I'm sure you feel the same ,and have possibly had your own experiences with this.

The Solution

There is a solution to this. You must know your target market! I learned about our target market as network marketers in detail from the renegade system. After alot of searching I found a much better way to market my business opportunity to people. With new people on my business team now we focus on their target market for that A, and C list. If they have some people they would like to offer the opportunity to as B list prospects that do not fall into the target market categories that is fine, and ultimately their choice because it is their business to offer. However, knowing what I know now we focus on the target market about 95% of the time.

TARGET MARKET

What is the target market for network marketing opportunities?

1. People who are either already in an mlm or have been in an mlm before.
2. People who have been researching your particular business opportunity.
3. People who are looking for a business opportunity or home base business, but they just don't know that network marketing will fill this need for them yet.

The above 3 groups of people that I listed would be my A list if we are working offline with a new person on my business team. By the way let me just interject this. When you are working with a new person who did not find you online through attraction marketing you should still use offline methods until they are ready to learn the online attraction marketing methods. The new methods can be quite over whelming for a new person to our industry. Just know that utilizing the target market knowledge will make their results and early success way better then ours was when we started business without this knowledge. Without the knowledge of who your target market is you are basically throwing mud on the wall and seeing if it sticks.

If you are seasoned and already using attraction marketing please do yourself a favor. Start gearing all of your online web of content towards these 3 groups of prospects. You will definitely begin to attract them to you. If your niche is not your business opportunity at this time you can still utilize these 3 concepts of people you want to attract to whatever your niche is. For example your number 1 market would be people who have bought whatever you are providing before as well as those that are already using what you are providing to the market place.

I hope this hub was helpful. If you have any questions feel free to email me at justin@ibosystempro.com .